I'm sure you've seen those TV commercials exhorting people to mail their forgotten or broken gold jewelry to a company like "Cash 4 Gold" that, as the name says, will pay cash for it. NBC's Today Show had a 3 minute segment this morning (embedded below) explaining what a bad deal this is for consumers. (The companies allegedly pay only 11-29% of the market value.) These TV offers have now generated thousands of consumer complaints and calls for government action. The experts featured in this Today Show segment recommend that, as an alternative, consumers take their unwanted gold jewelry to a pawn shop for a better deal. Wow. So you'll find a better deal in the loving arms of your friendly neighborhood pawn broker, huh. That says it all.