Tuesday, April 22, 2014

Powdered Alcohol Coming?

This segment from the NBC Nightly News last night highlights a new product that may be coming to store shelves soon, Palcohol: powered alcohol that turns water into vodka and rum.

When this segment started airing, my initial thought was, "Within minutes of Palcohol hitting store shelves, a teenager will be snorting it somewhere." I'm not particularly against it being marketed. But it's nonetheless hard for me to conceive of any socially valuable use for it.  (Cocktails on the international space station?) So I laughed when, in the man-on-the-street interviews in this piece, the potential uses people come up with spontaneously are all, like, "sneak it into the ballet."

Today the Alcohol and Tobacco Tax and Trade Bureau rescinded its approval of the controversial new product, according to TIME magazine.

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