Saturday, June 30, 2012

Top 10 "Super Heavy" Fast Food Markets

"In 2011, 34 percent of the population in Dallas patronized a quick-service restaurant 20 or more times a month, making it the No. 1 market for incidence of super-heavy fast-food users in the United States," begins THIS Business Wire article.

"Nine of the Top 10 markets are in the South. Providence, R.I., is the only northern market with such a high incidence of super-heavy fast-food usage. Sandelman analysts point to Dunkin' Donuts' deep penetration in New England for the preponderance of super-heavy fast-food users in Providence."

The article includes this table enumerating these Top 10 markets based on "Incidence of Super-Heavy Fast Food Users (20+  Visits In Past Month)":

             1.       Dallas, Texas  (34.00%)
             2.       McAllen, Texas  (33.1)
             3.        Providence, R.I.  (31.5)
             4.       Memphis, Tenn.   (31.1)
             5.       Greensboro, N.C.   (30.5)
             6.       Charleston/Huntington, W.Va. (30.4)
             7.       Lexington, Ky.  (30.0)
             8.       Houston, Texas (29.8)
             9.       Columbia, S.C.  (29.8)
            10.      Greenville, N.C.  (29.8)

I was surprised that when I cross-referenced THIS list of America's Fattest Cities published by CNBC back in March against this table above, there were only 2 cross-overs (Charleston, West Virginia, and McAllen, Texas).

It really says something about the state of America that 34% of the residents of Dallas will self-confess to eating at fast food restaurants 20 or more times a month and yet Dallas is not among America's fattest cities.

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