I wrote HERE last October about the impending release of 'mythical' Doritos tacos from Taco Bell. Well, now comes the news HERE that Taco Bell sold a staggering 100 million Doritos Locos Tacos in the first 10 weeks after its nationwide release in early March.
Almost simultaneously, Taco Bell announced HERE that, "it plans an early July rollout of a menu addition created by
celebrity chef Lorena Garcia for its nearly 5,600 U.S. restaurants...
The introduction of items that Taco Bell executive Brian Niccol described as 'gourmet Mexican.'" I'm not sure, however, that the rampaging success of the $1.79 Doritos Locos Tacos bodes well for the prospects of the 'gourmet Mexican' $5 Cantina Burrito Bowl, with its cilantro-infused rice.
A related article in the USA Today HERE added this interesting statistic at the end, "Taco Bell accounts for about 60% of U.S. profit for Louisville-based Yum Brands (YUM), whose chains also include KFC and Pizza Hut." But THIS article states, "While Yum's profits and sales declined in the US market, in the China
market, more than 4,500 KFCs and Pizza Huts provide about 50% of
company's profits." So presumably Taco Bell is a much more successful franchise in the United States than it is abroad. And perhaps more surprisingly, KFC is seemingly much more popular in China and elsewhere overseas than it is in the US.