The man who first brought us "Ginsu Knives" back in the 1970s has died. You can watch his 30 second obit on the NBC Nightly News last night HERE.
As I wrote HERE a few years ago, "the Japanese link was actually a total marketing fabrication. Two
founders of a Rhode Island-based direct marketing company had seen a set
of knives (dubbed "EverSharp") being made in Ohio by a company called
"Douglas Quikut" that was primarily a manufacturer of vacuum cleaner
parts. These direct marketers decided to sell the knives nationally via
TV infomercials, and thought that, to be more enticing, they needed to
have a different name, one that was evocative of something foreign and
exotic."
Thursday, June 28, 2012
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment