Thursday, June 28, 2012

"Ginsu Knives" Creator Has Died

The man who first brought us "Ginsu Knives" back in the 1970s has died.  You can watch his 30 second obit on the NBC Nightly News last night HERE.

 As I wrote HERE a few years ago, "the Japanese link was actually a total marketing fabrication. Two founders of a Rhode Island-based direct marketing company had seen a set of knives (dubbed "EverSharp") being made in Ohio by a company called "Douglas Quikut" that was primarily a manufacturer of vacuum cleaner parts. These direct marketers decided to sell the knives nationally via TV infomercials, and thought that, to be more enticing, they needed to have a different name, one that was evocative of something foreign and exotic."

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