Tuesday, October 6, 2009

Calorie Postings Aren't Changing Fast Food Ordering

A new study to be published today by professors from NYU and Yale that tracked customers at four fast-food chains (McDonald’s, Wendy’s, Burger King and KFC) in poor neighborhoods of New York City has reportedly found that, disappointingly, the City’s new law requiring restaurant chains to post nutritional information about their menu items as of July 2008 is not effectively changing eating habits.

Only half the customers studied said that they noticed the newly posted calorie counts at all. And only 28% of those who noticed them (or less than 14% of all customers studied) said the information had influenced their order. Of that 14%, 9 out of 10 said they had made healthier choices as a result. So just over 10% of all customers made healtheir choices.
But the results get even worse. When the researchers checked receipts afterward, they reportedly found that those studied had actually ordered slightly more calories than the typical customer had before the labeling law went into effect last summer.

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