Yesterday I bought a package of frozen "Arctic Shores" shrimp at the meat counter of the local grocery store, an "Albertsons" as it happens. I didn't give it much thought at the time. It just seemed like a good deal for "Arctic" shrimp.
But when I got home, the label (photo above) caught my eye in more deatil. "Arctic Shores Raw Shrimp Prev Frozen" it reads. But as you can see, these shrimp weren't now "Raw" despite having once been "Prev Frozen." They were just plain frozen. Stone cold.
Then I looked at the label in more detail and started wondering, what does "Arctic Shores" shrimp really mean? Especially since I then noticed the "fine print" right below that description which reads, seemingly inconsistently, "Farm Raised Product of Thailand."
As it turns out, "Arctic Shores" is indeed an accurate description (of a sort), but not in the way a typical shopper probably assumes. "Arctic Shores" is not, in fact, a geographic decription of where the shrimp themselves came from (or even where their species originated). It is actually the name ("Arctic Shores Seafood") of the generic in-store brand of seafood products sold by the Minnesota-based grocery store chain "SuperValu Inc.," which bought the Albertsons chain in 2006.
Mmmmmmm. Is your mouth watering, too, now? Or is that sensation you're feeling actually coming from a bit further back in your throat? (I guess a little knowledge really is a dangerous thing...)