Monday, August 13, 2012

Gender Ratios Alter Men's Spending

"[T]he researchers conducted a data study of 143 U.S. cities. In places where  women were more 'scarce,' men cut their savings rate by 42 percent and they increased their credit card debt by 84 percent."

"In a laboratory study of about 600 people, when male college participants were told there was a scarcity of women on their campuses and in other areas of their lives, they were willing to pay $6.01 more on average for Valentine’s Day gifts and $278 more for an engagement ring than men who were not told of a supposed scarcity of the opposite sex."

"However, the researchers found that sex ratios did not seem to correlate with women’s financial practices."

You can read more on ABC News HERE.

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