CNN's Jeanne Moos profiles a former College Entrepreneur of the Year and his new business: printing paid advertisements on toilet paper rolls and then giving the rolls away for free to bars and restaurants. You can watch the 2 minute segment HERE.
I thought this was a clever (if slightly off-putting) idea. "An average advertisement is seen for between 2 and 5 seconds.," this young entrepreneur asserts confidently. "But one of our ads is seen for between 1 and 10 minutes, depending on what you had for dinner the night before."
But maybe it's not the best medium for some of the advertisers highlighted in this piece, like "Pita Pit" and "Smoothie King."