In its July issue, QSR Magazine has highlighted the fast food industry's best franchise deals. You can read more HERE. I only recognized a few of the names on the list. Most appear to be regional chains.
The article enumerates the franchise fees and start-up costs for each. Those for Subway were startlingly low, which probably explains why, as I wrote HERE previously, there are more Subway restaurants in the United States than McDonald's and Starbucks combined. "'Subway...offers low start-up costs, and requires minimal experience,
equipment, and space,' Subway spokesman Les Winograd says when defining
the brand’s most deal-worthy traits."
I was also surprised that a chain called Bojangles' Famous Chicken 'n Biscuits topped the list ("Bojangles’ boasts a virtually unrivaled sales-to-investment ratio near 3:1"), and that, even with that name, "breakfast accounts for about 40 percent of business."
Bojangles' is apparently a regional chain in the South, with 500 restaurants in North Carolina, South Carolina, Georgia, Tennessee, Florida, Alabama, Mississippi, Virginia, Maryland, and Pennsylvania. It reveals something unflattering about the residents of those states that a fast food chain specializing in 'Cajun fried chicken' does 40 percent of its business at breakfast.
Sunday, July 29, 2012
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Subway is definitely setting the bar high in terms of franchise and brand sharing. With this development, they will be able to outdo other known fast food chains. This news proves that franchising can be beneficial in both ways. For the owner of the franchise, it means brand expansion. And for the franchisee, it means the opportunity to manage their own business.
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