Wednesday, October 19, 2011

McDonald's TV Is Here, Like It Or Not

McDonald's is apparently launching a new TV channel that will be shown on an endless loop in its fast food restaurants. Large flat screen TVs will be mounted on the walls, with audio being piped through the ceiling.

According to the story in the Los Angeles Times HERE,  there's only going to be 8 minutes of advertising per hour. "This network is not intended to be all about McDonald's. It is all about the consumer," a spokesman asserted. Huh?  In what conceivable way?

"Each component will have several segments that include 'The McDonald's Achievers,' which will profile local high school and college athletes; 'Mighty Moms,' a focus on local moms juggling home life with careers in sports such as coaching or training; 'McDonald's Channel Music News' about musical acts, tours and new releases."

Over 70% of all fast food business is drive-thru, apparently.  And this seems to be an attempt to increase dine-in business.  But can anyone not employed by McDonald's really think this will be alluring, blaring down on customers' heads while they order and eat?  Can anyone, anywhere really want profiles of local teenagers  force fed to them at a McDonald's (in between McDonald's commercials)?

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