Thursday, May 1, 2014

Taco Bell Asks Rhetorically, "What's The Deal With Soy Lecithin?"

You might remember that back in January 2011 a class action lawsuit was filed against Taco Bell alleging that its taco meat was actually only 36% beef, with the rest consisting of, "extenders and other non-meat substances." I wrote HERE when the suit was quietly dropped a few months later.

Well, a new suit on behalf of a single customer in California is now making a claim of false advertising on similar grounds, and is seeking to have a court compel Taco Bell to stop using the term "beef," and instead change to "taco meat filling."  Taco Bell is responding proactively, as detailed in the ABC News piece below. It includes an on-camera interview with the President of Taco Bell, who insists that their meat is 88% beef.

Taco Bell has also now added THIS page to its website asserting that, "Our seasoned beef recipe consists of 88% Premium Beef and 12% Signature Recipe." The page goes on to explain in some detail what the other 12% consists of, with friendly titles like, "What's the deal with Soy Lecithin?" and "Why Trehalose?"

ABC US News | ABC Business News

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