Is Wendy's "Baconator" A Window On Our Soul?

It says something unflattering about us as a nation when Wendy's uses THESE TV commercials to promote its new $4.29 'Baconator' hamburger in America ("two 1/4 lb. patties topped with fresh-cooked Applewood Smoked Bacon in between a premium buttered, toasted bun," or in nutritional terms 970 calories and 63 grams of fat), while simultaneously offering a $20 lobster and caviar burger in Japan. (You can see a photo of it at the New York Daily News HERE.)