Domino's New "Breakfast Pizza"

Domino's is apparently test marketing a "breakfast pizza" (with eggs and cheese as the main toppings) in an attempt to get its slice of the lucrative fast food breakfast market (i.e. McMuffin dollars).  According to a New York Daily News article HERE, the corporate idea behind it is, "to improve sales during the slow, typically non-pizza-eating hours between 6 a.m. and 9 a.m." (Is 5 AM still prime pizza time?)


It strikes me that there's a direct analogy to alcoholism here.  If you're waking up at 6 AM and craving pizza on a regular basis, and maybe sneaking by a Domino's on the way to work, you've probably got a problem. (Maybe more than one.)