Monday, August 16, 2010

KFC Franchisees: What Happened To The 'F'?

KFC franchisees are apparently suing the parent company, Yum! Brands, angry that their increasing emphasis on healthier grilled chicken over tradtional fried fare has been a financial failure for Kentucky Fried Chicken and has hurt the brand.  You can read the article HERE.  Here's an excerpt:

"Tempers flared again when KFC launched a grilled chicken giveaway on Oprah in May 2009. Management told franchisees to expect a couple hundred customers to redeem online coupons at each store, says Pat Dempsey, who owns seven franchises with her husband. Thousands showed up. Dempsey says she and other franchisees ran out of food and had to placate angry customers... Grilled chicken sales have dwindled since, says Larry Starkey, who owns seven franchises in Massachusetts and Rhode Island. Grilled chicken accounts for about 16 percent of all 'on the bone' chicken sold, according to Starkey. He says an internal survey of 642 franchisees showed almost 50 percent of stores' grilled chicken is thrown away."

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