Embedded below is an 8 minute segment from the "Today" show this morning. It starts by giving the latest updates on the whole incident and then contains a short interview with a man who says he worked with Richard Heene on a proposed reality show earlier this year (including a potential UFO publicity stunt). He confirms that the whole "balloon boy incident" was planned in advance by Richard, whom he says was driven by the need for more notoriety after his appearances on the ABC reality show "Wife Swap."
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